Aiming to convert all recipients into their own users, this product detail directly helps hotmail doubled its users in five Special Database weeks. What are the main patterns of social product activation and retention? Activation method: The part of social product activation is mainly undertaken by the market. If the promotion strategy conforms to the product tonality, users can be successfully guided to register and complete the activation. Improve Special Database retention: A good manifestation of social product retention is that it can seize more time and occupy users' minds in such social products. 1).
Relationship chain precipitation The core of social networking is people, and the expansion of the relationship chain Special Database is the key to enhancing user stickiness. Therefore, the precipitation and accumulation of the relationship chain is the most important element of the product to maintain. There are many ways to remind users to use the app. The most common one is push recall. Push is the most basic tool. It creates Special Database activation scenarios with effective content on product functions, and cultivates push clicks into product usage scenarios. For example, tinder is a standard push app. "Someone sent you a new message", "someone is waiting for your reply", "someone just liked you again.
When users feel that they can gain more social value and build deeper social relationships in the product At times, it will naturally Special Database become dependent on the product. 2) The deeper level is the cultivation of user habits For apps where the core interaction of the product itself is a daily behavior, such as short video, IM, content community, live broadcast and other apps, the content tone and quality determine whether users can transfer their daily habits to our products. For non-daily behavioral apps, such as HOLLA (random video chat), the Special Database general practice is to create interactive scenes that combine the user's living habits in the usage scene, and to control the matching efficiency and quality.