Avi Arad (/ˈɑːvi ˈɑːrɑːd/; Hebrew: אבי ארד; born 1948) is an Israeli-American film producer who became the CEO of the company Toy Biz in the 1990s and soon afterward became the chief creative officer of Marvel Entertainment, and the chairman, CEO, and founder of Marvel Studios. Since then, he has produced a wide array of live-action, animated, and television comic book adaptations including Spider-Man: Into the Spider-Verse, the 2018 Academy Award winner for Best Animated Feature.
On May 31, 2006, Arad resigned his various Marvel positions, including his leadership of Marvel Studios, to form his own production company, Arad Productions (also known as Arad Animation), a company that primarily produces Marvel-licensed films separate from the Marvel Cinematic Universe. His first non-Marvel film was 2007's Bratz. Further ventures include: manga adaptation Ghost in the Shell; an adaption of Brandon Mull's best-seller teenage fantasy, Fablehaven (which died in production); an adaption of James Patterson's award-winning teenage novel Maximum Ride; the adaptations of two Sony PlayStation properties, Uncharted and infamous, and an adaptation of the video game Metal Gear Solid.
The Amazing Spider-Man 2 (internationally titled The Amazing Spider-Man 2: Rise of Electro) is a 2014 American superhero film based on the Marvel Comics character Spider-Man. The film was directed by Marc Webb and produced by Avi Arad and Matt Tolmach. It is the fifth theatrical Spider-Man film produced by Columbia Pictures and Marvel Entertainment, the sequel to The Amazing Spider-Man (2012), and the final film in The Amazing Spider-Man series. The studio hired James Vanderbilt to write the screenplay and Alex Kurtzman and Roberto Orci to rewrite it. The film stars Andrew Garfield as Peter Parker / Spider-Man, alongside Emma Stone, Jamie Foxx, Dane DeHaan, Campbell Scott, Embeth Davidtz, Colm Feore, Paul Giamatti, and Sally Field. In the film, Peter Parker tries to protect his girlfriend Gwen Stacy as he investigates his parents' death while also dealing with the supervillain Electro and the return of his best friend, Harry Osborn, who is dying from a deadly genetic disease.
Development of The Amazing Spider-Man 2 began after the success of The Amazing Spider-Man. DeHaan, Giamatti, Felicity Jones, and Chris Cooper were cast between December 2012 and February 2013. Filming took place in New York City from February to June 2013. The film was released in 2D, 3D, and IMAX 3D on May 2, 2014, in the United States with two international premieres being held between March 31 and April 10 of that year. It received mixed reviews from critics, who praised the chemistry between Stone and Garfield, action sequences, visual effects, direction, and Hans Zimmer's musical score, but criticized the screenplay and overabundance of plotlines. while Foxx's portrayal of Electro was met with mixed responses. Although it grossed $709 million worldwide, making it the ninth-highest-grossing film of 2014, it earned $49 million less than its predecessor and is the lowest grossing live-action Spider-Man film to date, becoming a box-office disappointment.
The Amazing Spider-Man series was originally intended to continue with at least two more sequels and several spin-offs, most notably films centered on Venom and the Sinister Six. Due to the film's mixed critical reception and relatively disappointing box office performance, all subsequent installments were canceled. Both Garfield and Foxx reprised their roles in Spider-Man: No Way Home (2021), which followed the events of this film, and linked it to the Marvel Cinematic Universe using the concept of the multiverse.
Felicity Jones portrays Felicia Hardy, Harry's sidekick at Oscorp. While Jones was only credited as "Felicia" in the final film, her surname was presented as "Hardy" in a marketing video for the film's release on digital HD formats. Marton Csokas portrays Ashley Kafka, the head of Ravencroft Institute, and B. J. Novak appears as Alistair Smythe, Dillon's boss and an Oscorp employee. Kari Coleman, Charlie DePew, Skyler Gisondo, and Jacob Rodier reprise their roles from the first film as Helen Stacy, Philip Stacy, Howard Stacy, and Simon Stacy, respectively, with the latter being uncredited. Chris Cooper, who portrays Norman Osborn, the founder of Oscorp and Harry Osborn's father, and Denis Leary, who reprises his role as George Stacy, appearing as a soul in Peter's visions, are also in uncredited roles. Spider-Man cocreator Stan Lee has a cameo appearance as a guest at Peter and Gwen's graduation ceremony. Michael Massee reprises his role as the "Man in the Shadows" from the first film, with the character now credited as "Gustav Fiers (The Gentleman)". Shailene Woodley was cast as Mary Jane Watson before her scenes were cut from the final film. Aidy Bryant appears as a woman dressed as the Statue of Liberty.
The Spider-Man film franchise is one of our studio's greatest assets. We are thrilled with the creative team we have assembled to delve more deeply into the world that Marc, Avi, and Matt have begun to explore in The Amazing Spider-Man and The Amazing Spider-Man 2. We believe that Marc, Alex, and Drew have uniquely exciting visions for how to expand the Spider-Man universe in each of these upcoming films.
In March 2011, James Vanderbilt was hired to write the sequel to The Amazing Spider-Man (2012), after scribing the predecessor, before Roberto Orci and Alex Kurtzman were hired to rewrite the first draft the following year, later joined by Jeff Pinkner; screenplay credit went to Kurtzman, Orci, and Pinkner, with screen story credit given to the trio and Vanderbilt. The sequel's villain was teased in the 2012 film. Webb stated that the origin story would further unfold in the second installment. In June 2012, Webb said he was unsure whether he would return, though it was confirmed on September 28, 2012, that he would return to direct the sequel. He stated that he "wanted to create a universe that not only can withstand but anticipate future storylines" while also "working in and of itself for one movie." Andrew Garfield had also expressed hope to reprise his role, and in September 2012, it was confirmed that he would do so. Emma Stone was later confirmed to be reprising her role as Gwen Stacy, having signed a contract for two Amazing Spider-Man sequels. The costume was completely redesigned to be more faithful to the comics, following the mixed reaction of the costume from the first film. The eye lenses were changed to be much larger and solid white, while specially screen printed fabrics were used to allow the color of the costume to change in different lighting scenarios. The web shooters were also modified to be more streamlined with the suit.
Actor J. K. Simmons expressed interest in reprising his role as J. Jonah Jameson from Sam Raimi's Spider-Man trilogy should the studio offer it to him. In October 2012, Electro was rumored as the next villain. Jamie Foxx was given the role. That December, Foxx confirmed that he was cast as the character, and during an interview with MTV, explained that the redesign of the character would be more grounded as well as details of his depiction, which were based upon the Ultimate Marvel incarnation of Electro. On December 3, 2012, Marc Webb revealed that Dane DeHaan was chosen to play Harry Osborn. Paul Giamatti was confirmed as a cast member in February 2013. Felicity Jones confirmed her involvement with the film under an undisclosed role. Giamatti also indicated in an October 2013 interview that he would return in The Amazing Spider-Man 3 as well. On February 27, 2013, Chris Cooper was cast as Norman Osborn.
By October 2012, Shailene Woodley was in talks for the role of Mary Jane Watson. By March 2013, Woodley had concluded filming her small role. Garfield recalled, "I think all of [those scenes] were in our backyards. We had two or three scenes with me talking over the fence, and there was one with us riding together on a motorcycle that we never got to shoot." By mid-June, Woodley's role was cut from the film, with director Webb explaining it as "a creative decision to streamline the story and focus on Peter and Gwen and their relationship."
On February 4, 2013, Marc Webb posted on Twitter that principal photography had begun and that the sequel was being shot on 35mm film in the anamorphic format, instead of being filmed digitally as the preceding film was. Sony revealed this would be the first Spider-Man film to be filmed entirely in New York state, including a car-chase scene that was filmed in Rochester because the speed laws are less restrictive in upstate New York.It became the largest film production ever in New York state. The decision to film in Williamsburg, Brooklyn near the Passover holiday caused some controversy, as critics believed that this was culturally insensitive, and would cause problems with parking. The filming company decided to work with the community and then agreed to adjust its production activities for Passover. The producers had assembled a 200-person crew for the 10-day shoot in Rochester, with a total number of 250 local crew members and 150 local extras. The prominent scenes were shot mostly on Main Street of Rochester and were digitally remastered to look like New York City.
On March 1, a scene within the movie was filmed in NYC Chinatown's Nom Wah Tea Parlor. Consequently, Doyers street was shut down for the day of filming, with the businesses on the street being compensated for the inconvenience.
On June 25, Webb posted on Twitter that filming was completed. Soundstage work was done at Grumman Studios and Gold Coast Studios, both in Bethpage, New York, and at the Marcy Armory in Brooklyn. 2b1af7f3a8